Income

How to Set Freelance Rates That Actually Cover Your Time

How to Set Freelance Rates That Actually Cover Your Time

Most new freelancers price by guessing, then wonder why a “good” hourly rate still leaves them short at tax time. The fix is doing the math once, properly, instead of re-guessing every quote.

Work backward from your target income

Start with what you actually want to take home, then add back everything that isn’t billable: admin time, marketing, sick days, and self-employment tax.

A tidy freelance desk setup with a monitor, keyboard, and coffee cup
A clear desk makes the rate math easier to actually sit down and do.
Line item Example
Target take-home $60,000/yr
Billable hours/week 25 (not 40)
Self-employment tax buffer +15%
Resulting hourly rate ~$55/hr

What usually gets missed

  • Unpaid admin time — invoicing, scoping calls, revisions
  • Software and subscriptions that support the work
  • Time off that a salaried job would pay for automatically

The number will feel high the first time you say it out loud. Say it anyway — it’s the number that already accounts for the parts of the job nobody bills for.

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Written by admin

Writes about the money side of freelancing — pricing, invoicing, taxes, and staying solvent between gigs.